There was a time when social media was a teenage think. People who have time to waste and have nothing important to do spend their time using facebook, making friends just to time pass. But in recent years it has become the most popular and valuable source for marketing businesses, advertising products, to make them reach to wanted audience. It has become the largest and most visited social website in the world. It has become one of the most competitive marketing tools. The best thing about it is that, it is cheaper than all other ways of marketing.
People who have started small businesses and many entrepreneurs are using it to generate sells and lead for their business. An average time being spent on it daily by a person is 6 hours minimum which is double of the time spent on Google. An estimate is that there 543 mobile users who are using it to search products for their requirement.
Facebook is proving to be 5% more profitable according to money invested for it because it is directly in the hand of targeted audience. Customers are getting awareness about brands a lot more than the past. People pass the information to other persons because they trust facebook for marketing only right things. It can help to expand the bottom line of a product.
It is a best way to invest dollars for marketing, it is full of targeted addressers, produce high quality leads and give added strategies for promotions. It has become an all new and huge world for possibilities and opportunities for businessmen.
It also gives permission to specify the country in which you want to market your product that gives an open chance to expand and limit the massage according to the settings you have selected. Almost all the countries are facebook friendly which is best to enhance the boundaries for sells that were limited in the past or was very expensive. One can select a keyword for marketing a product so that the ad will be shown to those who would have type the specific word of the product they want to purchase like if a person wants to buy pants, he will type pants or trousers in search bar and automatically will be shown those pages which are selling them. This is best because only people who are interested will look through the page, and the audience will be appropriate.
Before starting campaign on facebook make sure that you have a clear map of required consumers so that you can customize and specify the country according to that because marketing a product where you cannot send it will only make negative impression.
This is the most cost-effective and profited way of marketing. You can update new products, news articles and offers and discounts to bring more traffic and sells.