While Google AdWords can be a relatively simple program once you have the hang of it, it can come with some teething issues, and you’re bound to make some mistakes in the beginning if you have not done proper training or research.

As an experienced Google AdWords agency in Sydney, Esteem Media is very familiar with some of the most common mistakes that business owners make when using Google AdWords. In this article, we highlight four common mistakes and how to avoid them altogether.

Underfunding Your Campaign

One of the greatest things about Google AdWords is that you have control over how much you want to spend on your campaigns, meaning you can spend as much or as little as you’d like. However, if your campaign is underfunded, you could be putting in a lot of effort for your campaign to be limited to one or two clicks. If you feel like you have created a good campaign, it is well worth investing in it.

No Testing Strategy

There are many types of variables that you can test against each other, including ad copy. If you do not do sufficient testing and tracking, you may be walking blind when it comes to the potential success and failures of your campaign. It is definitely recommended that you educate yourself about A/B testing, as well as other forms of testing.

Only Using Broad Match Keywords

When it comes to keywords for your campaign, you can choose between broad match, phrase match and exact match. Many business owners make the mistake of only choosing broad match keywords. While this may bring you a larger pool of potential matches, there will be many people who will completely skip over your ad, thus essentially wasting your budget.

No Conversion Actions

What is it that you want people to do after seeing your ad? You should be sure of your conversion goals and create the appropriate steps for ad viewers to be converted in a seamless fashion. Remember, at the end of the day, you want sales as well as website visits.

Are you looking for a reliable Google AdWords agency in Sydney? At Esteem Media, we have years of experience in the industry and we have helped a diverse range of clients reach their AdWords goals. If you’re interested in our services, we invite you to get in touch with us as we’d love to discuss your project further.